David's Bridal Catalogue

David's Bridal is the largest seller of bridal gowns and bridesmaids dresses in the United States. Shot in New York, this biannual catalog takes the once mainstream retailer and hurdles them into what looks like a luxury brand without the luxury price. Elegant typography combined with the beautiful stylized photography allows the viewer to fall into a world of retro glam and feel great about being a bridesmaid and not the bride.